Unique content plays a key role making a powerful endorsement of your brand. Now the ITORIS team offers to extend the functionality of CMS pages and static blocks that determines your store's content. If you need to set a special offer for a certain customer group, for instance, wholesalers, you can do it easily using extension CMS Display Rules.
Let's imagine that you want to show a new collection but before that sell the old one. Thus you need to add a special offer to these products for wholesalers for a certain period of time. It won't cause any difficulties as the extension allows to hide a necessary CMS page from the rest of customers redirecting them to the selected page, and limit the period when the page is visible.
The same is applied to static blocks. You can make a selected static block visible and set the substitution. The block will be visible for certain customer groups only, and if a customer from another group opens this section, the replaced block will appear.