How to Manage your Store Online

For many companies, introducing their business to the clients online is a very important step. After all, the majority of the modern company owners would love to gain new sales in times when their business hours are over or use their presence on the Internet as one of their competitive advantages. But if your company is willing to achieve its maximum targets, just being present on the Internet isn’t enough. Businesses must also spend both time and effort properly managing their presence online.

This article is going to introduce readers to a few practices of successfully managing their stores online. The practices we are going to go through include analyzing the existing content; developing a new content strategy and managing what is already on the website. Sounds interesting, doesn’t it? Then let’s discuss it!

Practices for successfully managing your store online

(1) Study what you have right now. What is the structure of the website you are planning to manage? How well does it correspond to the business goals your company has decided to set?

Once you finish analyzing the existing state of the website, sit down with your colleagues from the marketing department and think about marketing strategy you are going to be working on.

(2) Create a content marketing strategy. Content Marketing strategy is a tool which summarizes your marketing department’s thoughts about the goals you would like to achieve, the type of content materials you are going to create as well as the amount of resources that will be devoted to that. Get to know the material in the next section of this article to find out about the steps for creating an effective content marketing strategy.

(3) Keep your existing website in good shape. If you are taking an advantage of particular Content Management System, make sure that the respective plugins are updated on the regular basis to prevent any security problems. It is also advisable to run regular security checks once every 1-3 months to prevent your site from being hacked.

Another important issue with website maintenance is an occasional need of making bulk changes to your website. If you would like to have an opportunity to update different attributes of your product pages from a single product grid without doing routine and unnecessary steps, take a look at our Magento 2 Advanced Product Grid extension. Free yourself from the need of opening every single product page you want to make the changes on. Perform the same tasks both quicker and easier.

Backend: Choose Columns in Magento 2

Backend: Edit Product Attributes Inline in Magento 2

Backend: Change Categories on the Grid in Magento 2

Backend: Edit Images on the Grid in Magento 2

Backend: Edit Videos in Magento 2

Backend: Reorder Columns in Magento 2

How to create an effective Content Management strategy?

To create a user engaging content which helps getting additional leads for your business, all you need to do is to follow these 3 easy steps:

(1) Research your target users. Find out about the customers you are going to target, the market you want to sell your products at and the websites your audience visits.

(2) Set goals to work on. They will give your strategy a direction to follow. Some examples you may want to use are your main objectives, deadlines and the budget to work with .

(3) Start creating your content. After setting the necessary goals for your campaign, it’s time to start creating your content. Divide the whole processes into different phases, delegate the respective tasks to different team members and reserve some space and time for possible changes you might need to make in the future.

It is very important to regularly update your website with a new content. It may be represented by company news on your corporate blog posts, case studies, tutorials, info in the FAQ section, expert posts and so on. Employ a good content marketing strategy to have a clear idea on what things you should publish, when and how. By presenting a new content once every 2-3 days, your web resource should be in good shape to occupy the top positions within Google, Bing and other search engines.

Last but not least, update your website regularly with interesting and helpful content. To deliver as much business value as possible, make sure that the landing pages have the appropriate call to action texts and visual elements.

Conclusion

So, there you have it. In order to make sure that your website is properly managed, you should have a clear idea on the type of content you are going to manage, create a clear content marketing strategy and make sure that the existing content gets a proper management.

Don’t forget that a job of making small adjustments to the content of your site doesn’t need to be complicated. Instead of going from one product page to another, think about using our Advanced Product Grid Extension to accomplish such tasks both quicker and easier.